As a business owner, tracking your website’s performance is crucial to see how it impacts your business. Google Analytics has been the go-to platform to achieve this objective for over a decade. However, Google’s latest update to its analytics platform, GA4, has left a few people scratching their heads. We will explain the differences between GA4 and Universal Analytics, how data points differ, and how data is being collected differently. We will also discuss what you should expect from data deprecation and why.
The Back to School Rush: Preparing for the Uptick in Gym Members and Healthcare Patients
As summer comes to an end and students and parents prepare to head back to the classroom, schedules are beginning to return to normal. As a gym or healthcare business owner, have you thought about that? Not just about school supplies and new clothes, back-to-school can also mean an uptick in your own business activities...