Only TAG has successfully created and implemented over 25,000 Campaigns to drive new members for big box fitness centers on Google, Facebook and Instagram. TAG is trusted by top regional gym brands and franchise owners alike. TAG gym clients no longer use or need “old” marketing sources like direct mail since they get more leads than ever from only digital sources and spend less on marketing. From Search Engines and Social Media to Email and Text, TAG has over 20 years maximizing digital ad budgets.
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tag understands gym marketing
With unprecedented growth, the fitness industry has grown to over 39,000 clubs across the United States. That means stiff competition which forces gym owners to find new, innovative marketing solutions in order to compete and grow revenues.
TAG has more than 20 years of data insights into the fitness industry. Year after year, we continue to implement the most advanced marketing solutions for gyms that deliver new members and retain loyal customers.
Let TAG customize one or all of the below strategies to increase your visibility, quality leads and sales.
how we’ve helped our clients
Get members to Join Online with tagJOIN
The industry leading software that makes joining your club on your website as simple and easy as buying a product on Amazon. Fully integrated with ABC Financial and proven to increase online enrollment 150% or more.
crm & management dashboard integration
Integrate ABC Financial, ClubOS and other CRMs and member management dashboards to seamlessly nurture and close leads. Use custom integrations to automate your sales process and increase revenue.
Geo-target prospects about to join a competitor
Only TAG has the experience to geo-target competing gyms to find members about to join, and turn that motivated buying state toward your club’s competitive advantages.
TAG helps gym chains across the country increase their leads exponentially year after year. Using our proven strategies, gym owners see increases in both walk-ins and telephone inquiries because of the new lead generations placed online, including social media. Throughout the years, we’ve executed over 20,000 fitness campaigns to attract new members for our clients with great success.
Search Engines/ PPC Google Marketing
Google PPC is the fastest way to get new member prospects in the door, but also the most unforgiving. The average gym that comes to TAG from another vendor realizes 70% higher ROI on Google, now the only “transactional” marketing source (where prospects go when ready to join for research). TAG has been a recognized partner of Google since 2006 by successfully implementing the highest ROI Campaigns to drive new members to fitness centers across the USA.
Search Engines/ SEO, Directory Listings
Organic Search Engine Optimization (SEO) is another way to get in front of the most motivated prospects, ready to buy. No other agency or marketing partner in fitness has created as many Google #1 Placements (organic and maps) as TAG Digital Marketing. Our record and unparalleled expertise can keep your gym or fitness brand on top of search engines years or more.
Lead nurturing is all about taking care of your leads when they come your way. And that doesn’t necessarily mean spending more on your marketing budget. With our proven strategies, we can generate 50% more sales on the same lead volume, simply by tweaking a few things. We don’t want you to spend more to grow more.
Effective marketing strategies aren’t just about generating leads, but also about turning those leads into paying customers. With TAG’s customized marketing plans, we’ve increased sales for our gym clients with 15% year after year. We’ve done this by analyzing the behavior of over 100 million fitness website visitors and used their behavior to tailor our approaches.
Website Conversion Optimization
TAG uses a scientific approach to turn more website visitors into paying members based on the industry leading data of over 100 MILLION visitors to fitness website analysed. TAG can help you get more casual website visitors to come in on a trial membership, walk in, call (TI) and even join directly on your website.
Generate 5 Star Reviews on Google, or Prevent Cancels
TAG’s proprietary SocialCloud™ technology will get every satisfied member to post great reviews, also gathering vital, actionable feedback from unsatisfied members to prevent cancellations and identify negative issues in-club before they cost revenue.
Social Media Advertising (Facebook/Instagram)
TAG has been managing successful social campaigns to drive new members on FB and Instagram longer than any other marketing partner in fitness. TAG is the first recognized agency marketing partner to Facebook in fitness and our marketing efforts consistently provide the most new members and highest revenue for every dollar spent.
Mobile/Smartphone marketing, Voice Search
TAG was the first agency serving fitness to program “mobile first” for marketing and TAG offers the most experience with voice search services like Alexa and Google Mobile Assistant. TAG knows how to find the most motivated new member prospects 24/7 on mobile devices and convert them to paid members.
Corporate/Biz Memberships Sales
In a post-covid world, keeping employees healthy will be on every business owner and executive’s mind. TAG has been helping gyms run campaigns for specific businesses longer than any other agency in fitness. tagJOIN allows employees to see special pricing and join directly online is a specific page for each participating local business.