The Importance of Digital Marketing

Digital marketing is becoming more important than ever for businesses and this form of marketing is not expected to slow down in 2019. In fact, digital marketing should be your primary focus, as the internet is the best channel to reach your target audience and get the biggest return on your investments. Choosing digital marketing as your primary strategy is more cost effective than traditional marketing, and because you can reach your audience directly, your conversions will be higher, your revenues will be bigger, and you’ll increase your brand reputation as you put forth trustworthy materials and content. Digital marketing also goes hand-in-hand with the growing number of mobile users, a statistic that isn’t about to go down in 2019. In fact, mobile and voice searches are about to increase next year. Google has reported that 3.5 billion searches are performed daily using voice technology and it’s expected that by 2020 — that’s only a year away — half of searches will be made by voice commands. So, based on this trend, should you focus on voice-based searches only in 2019? Well, the short answer is yes — but it’s also important to look at digital marketing in a holistic way. You have to look at all of the elements of digital marketing, including SEO, content, advertisements, reputation management, lead nurturing, and of course, an active social media presence. All of these components play together to suit the growing e-commerce industry and the consumers who are shopping faster and more effectively than ever before. In fact, last year e-commerce was responsible for $2.3 trillion of the sales made and in 2021, online sales are expected to grow to $4.5 trillion. And with quicker internet connections, stronger brand recognition, and loyalty to brands, consumers aren’t hesitating to shop. As for voice search, Amazon is reporting that Echo sales have increased by 700% from 2016 to 2017, and the number will only increase in 2019. And the more people are researching, shopping, and browsing for products online, the more your reputation counts. Your online reputation is everything for your business, and the management of your business’ reputation matters more than ever now as customers are influencing your image. With every online review, experience, and purchase, your customers are shaping your public image. Now, potential customers are searching for existing customers, experiences, and reviews before they shop with you, something that can heavily influence your engagement. Reputation management is one of the things that will influence your digital marketing strategy for 2019, something we take seriously at TAG. We always strive to help you manage your reputation, including focusing on a positive approach to your customers, your search engine presence, and building that strong loyalty that have customers returning every time. If you are struggling to maintain your reputation or want to focus on digital marketing for 2019, don’t hesitate to reach out to TAG to see how we can help boost your sales and online presence next year.  

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