Either provide buyers under 45 a safe and easy way to join online or they might join their 2nd choice up the street that does.
Consumers today are very guarded with personal information like DL#, and Credit Card Info. Also joining a new gym is in essence, an “impulse” purchase. The leading gym brands in America offer the advantage of allowing prospective members to actually join online within the secured areas of their own trusted website, instead of sending them to any unknown page when ready to join.
Forcing member prospects from the trusted local site at the sale crescendo is likely when most online membership prospects are lost. Then once they have been sent thru to myiclubonline.com it is not always clear how to return.tagJOIN is the only solution that allows prospects to join on that trusted local gym site to maintain trust thru the sales process while allowing free navigation to gym site for last minute questions about club amenities and features.
Mobile America is fast paced, and prospects not finishing sales on first attempt (abandoned enrollments) are a part of the landscape. However, other online enrollment systems offer no way to identify, track, or bring back abandoned prospects to finish online enrollment.
When prospects abandon tagJOIN™ for whatever reason, they are FLOODED with ads on every website, including Facebook and Instagram feeds, and text messages and calls are placed until they return to complete the enrollment and become a member. tagJOIN™ sends all info placed by abandon prospects (name, email, phone) to club in real time as well so calls and texts from the club help get that new member signed.
When prospects abandon tagJOIN™ for whatever reason, they are FLOODED with ads on every website, including Facebook and Instagram feeds, and text messages and calls are placed until they return to complete the enrollment and become a member. tagJOIN™ sends all info placed by abandon prospects (name, email, phone) to club in real time as well so calls and texts from the club help get that new member signed.
When a prospect clicks "join now" with excitement and a long form is displayed, "stuff gets real" and the emotional buying state can be disrupted.
Keeping buyers in an emotional buying state without the surrounding energy, buzz or intimidating environment of a health club is difficult. The most successful online enrollment portals in fitness do not collect all new member information on one long form displayed fully and that is no accident.
tagJOIN collects personal information in fun, non threatening small sections, which is a key to maximize conversion to paid membership.
If a prospect on iPhone starts to join a club online and half way thru gets a call interrupting sale, the club does not get any info or notification and the prospect must start entire process over if they return, .. Lose/Lose situation
With most every other online enrollment system, no incremental prospect info is collected and a prospect has to start the entire process over if interrupted. Alternatively tagJOIN collects information incrementally, over several pages which is better for conversion AND all information is sent to club management in real time. Information will even re-populate any time in the future a prospect returns so they can finish joining quickly and easily.
