Either provide buyers under 45 a safe and easy way to join online or they might join their "2nd choice" up the street that does.
If your current online enrollment process is forcing prospects from the trusted local fitness website to one they have never heard of (myiclubonline) at the last minute and demanding the most sensitive info, (DOB, DL#, CC, Employer) is it any wonder so few convert? If Amazon sent you to another site at the moment you were ready to buy, would you continue without hesitation?
Data scandals at Google and Facebook have consumers guarding personal info and gym memberships are impulse buys which typically require sales help. If you want to convert complex sales online instead of in-club, every aspect of the process must be perfect.
This new "Mobile" economy is faced paced, and prospects not finishing sales (abandon) is now a part of life. However the non-enhanced version of MICO leaves no way to identify, track or bring back abandon prospects to finish online enrollment. tagJOIN sends all info placed by abandon prospects (name, mobile #,etc.) to club in real time.
When prospects abandon tagJOIN for whatever reason, they are FLOODED with ads on every website, their Facebook and Instagram feeds and even with text messages and calls until they return to complete the enrollment and become a member
If you are using non-enhanced MICO or your current solution still ends with a "long form" at myiclubonline, conversion will always be a challenge.
If a prospect is in the emotional buying state and you place the long myiclubonline in front of them, "stuff gets real" and fast. No process in the digital world that converts complex sales types like fitness membership uses this long form and that is no accident. Prospective members need to be slowly and methodically asked for small and non-threatening pieces of personal info while guided to a sale.
