Build Brand Awareness with Video Ads
YouTube is one of the biggest advertising platforms in the world, second only to Google in search engine popularity. Billions of users access YouTube monthly, and thousands of hours of content are uploaded daily.
Businesses now recognize that consumers are online 24/7. Voice dictation, especially, is one of the most utilized forms of search, and potential customers can find a website, browse services, read reviews, and get directions. That’s how 95% of your customers will find your business.
How can your business harness that power?
YouTube advertising is one of the best ways to reach a searching audience and build brand awareness, and it offers three different video ad formats on their platform: TrueView ads, non-skippable video ads, and bumper ads.
Here’s what you need to know about each.
TrueView Ads are skippable in-stream video ads that you only pay for if someone views. Unlike television and other types of advertising where you have to pay to play, TrueView advertising helps control your costs. You’ll only pay for ads that have played for at least 30 seconds or that prompted a click from your viewer. And since TrueView ads can be skipped after 5 seconds, your budget dollars are rarely wasted on audiences who have no interest.
For example, when you’re watching a YouTube video yourself, have you noticed that ads pop up that usually relate to subjects or products that you’ve “liked” or clicked on before? That’s because Google knows your search history, and TrueView ads are a Google product. With the combined power of the most popular search engines on the web, TrueView ads are low risk and effective.
- In-stream ads can be up to 3 minutes long and play during YouTube videos or other Google network displays such as apps or games. The recommended length of ads is generally 30 seconds, and viewers see 5 seconds before they have the choice to keep watching or skip it. A companion banner appears and there’s also a direct route to your website.
- Discovery ads are like display ads that pop up on the YouTube home page, and since people choose to navigate to them, there’s no limit to length.
Either way, it’s a win-win! Customers instinctively skip advertising if given the choice, but your brand will still have exposure — and people are more likely to subscribe to your channel after seeing your ad, even if they skipped it.
Non-skippable ads are 20 seconds in length, and although they can be annoying to some, telling your story is a skillful way to communicate to your audience both visibly and audibly. Consumers are able to watch as well as listen to your message.
Bumper Ads are quick bursts of advertising, lasting no more than six seconds. Bumper ads are shorter versions of the non-skippable ad and are less likely to create viewer frustration. You’ll still get exposure, especially from mobile users.
If this sounds complicated, we have a solution for you.
TAG Digital Marketing can help set your business apart with YouTube video ads that target potential customers and clients. We’ll help you develop campaigns, based on your budget, that zero in on your audience based on demographic filters (such as age, gender, search history, and online interests) and we’ll help you develop fresh, relevant content for desktop and mobile formats.
We’ll also provide reporting that indicates the number of impressions (the number of times the ad was displayed whether it was clicked on or not), the number of clicks on the ad, and the clickthrough rate (which indicates whether viewers find your ad useful and relevant).
Our team of experts will also ensure that your video ads provide engaging, optimized content, on a regular schedule, that helps you stand out from your competitors.
You just take care of your customers. We’ll do the rest.
Since 1999, TAG sole’s focus has been digital marketing. Our precision approach to digital marketing expands online presence, attracts and retains new business, and boosts profit margins. Full digital management includes search engine optimization (SEO), mobile optimization, social media marketing and reputation protection.
Want to learn more YouTube video advertising and the comprehensive digital marketing solutions we offer? Call TAG Digital Marketing at 407.398.6629 or visit our website today!