Adapting to Google’s Core Web Vitals
In May 2020, Google launched Core Web Vitals (CWV), a set of performance benchmarks designed to enhance online user experience (UX)* and boost site performance. New standards were recently introduced, with metrics focusing on page load speed, responsiveness to user interactions, and content stability during loading. Meeting these benchmarks can improve UX and potentially elevate...
The Rise of Conversational Marketing
In today's digital age, customer expectations are higher than ever. Instant gratification is now the norm, and businesses that don't meet these expectations risk falling behind. That’s not the best for your bottom line. Enter conversational marketing — an approach that leverages AI chatbots to create instant, personalized interactions...
The Back to School Rush: Preparing for the Uptick in Gym Members and Healthcare Patients
As summer comes to an end and students and parents prepare to head back to the classroom, schedules are beginning to return to normal. As a gym or healthcare business owner, have you thought about that? Not just about school supplies and new clothes, back-to-school can also mean an uptick in your own business activities...