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Voice search is a market disruptor and poised to be the new search method for many users moving forward. Voice searches are getting answers in the here and now instantly. And the information given through smartphones and digital personal assistants, such as Alexa and Google Home, come from companies, just like yours. Voice search is...

Citations in search engine optimization are essentially online references to your business’ name, address, and phone number. In technical terms, this is called a NAP reference. A NAP citation is different from your standard link-building strategy, as a citation doesn’t need to be a direct link to your business website. It can simply be a...