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As the year-end rush begins, healthcare providers face unique challenges and opportunities to enhance their practice's performance. Take, for example, Dr. Smith -- a well-established family medicine physician who finds himself wondering how to maximize the few remaining weeks of the year. His appointment book shows a predictable pattern: a rush of patients eager to...

Running a medical or dental practice is no small feat! Between caring for patients and managing a bustling schedule, your plate is already full. It’s easy to see why marketing can sometimes take a back seat.