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Lead nurturing sounds like a lot of work, giving attention and nurturing those individuals who have expressed an interest in your business, products and/or services. And while it may sound like a waste of time to revisit those leads for a minimal return on this investment, lead nurturing can actually yield some big results. Lead...

Some people love going to the gym. Going to the gym is a personal motivator and it’s refreshing to work out and release the stress that’s been building up. But for many people, going to the gym is unappealing. There’s nothing worse than to be reminded that the weight isn’t coming off as fast as...

Drip campaigns, the direct marketing strategy that involves sending promotional pieces, such as emails, to your prospective leads over a period of time, have become a creative and successful way of building rapport and relationships. Many entrepreneurs, business owners, and even celebrities use drip campaigns to educate prospective leads about upcoming events, about products, and...