The iOS14 Roll-Out And How Reporting Has Changed
In late April, Apple rolled out their latest update - iOS14.5. In this update, Apple asked users to opt-in to tracking or, by default, users were left opted out. By opting in, platforms such as Facebook would be allowed to track and utilize users’ data. What does this mean for business owners using the Facebook...
YouTube Video Advertising
YouTube is one of the biggest advertising platforms in the world, second only to Google in search engine popularity. Billions of users access YouTube monthly, and thousands of hours of content are uploaded daily. Businesses now recognize that consumers are online 24/7. Voice dictation, especially, is one of the most utilized forms of search, and...
To App or Not to App: That is the (Important) Question
Applications – we use them daily, whether we want to check out the weather before heading to work, check emails, get updates from social media, check stocks, or even activate the alarm on our home. Apps make our lives easier and they have become a huge part of our technological world. Some people can’t live...