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Back in the day, comparison shopping meant flipping through the Yellow Pages or spending hours driving from place to place. Those days are long gone! Today we have more touchpoints than ever before, allowing us to search for products and services whenever and wherever it's convenient. From social media to websites and emails, the path...

In May 2020, Google launched Core Web Vitals (CWV), a set of performance benchmarks designed to enhance online user experience (UX)* and boost site performance. New standards were recently introduced, with metrics focusing on page load speed, responsiveness to user interactions, and content stability during loading. Meeting these benchmarks can improve UX and potentially elevate...

            In today's digital age, customer expectations are higher than ever. Instant gratification is now the norm, and businesses that don't meet these expectations risk falling behind. That’s not the best for your bottom line. Enter conversational marketing — an approach that leverages AI chatbots to create instant, personalized interactions...