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Citations in search engine optimization are essentially online references to your business’ name, address, and phone number. In technical terms, this is called a NAP reference. A NAP citation is different from your standard link-building strategy, as a citation doesn’t need to be a direct link to your business website. It can simply be a...

It’s no secret that the internet is changing the way we conduct business. It’s easier to deliver products and services, easier to buy online thanks to e-commerce platforms and payments can be delivered to freelancers in a matter of seconds. But with the increasing access to technological tools, customers are also getting a bigger voice...

Lead nurturing sounds like a lot of work, giving attention and nurturing those individuals who have expressed an interest in your business, products and/or services. And while it may sound like a waste of time to revisit those leads for a minimal return on this investment, lead nurturing can actually yield some big results. Lead...