GA4: The New Era of Analytics
As a business owner, tracking your website's performance is crucial to see how it impacts your business. Google Analytics has been the go-to platform to achieve this objective for over a decade. However, Google's latest update to its analytics platform, GA4, has left a few people scratching their heads. We will explain the differences between...
Elevating Google Advertising Success with AI: A TAG Digital Marketing Perspective
In the dynamic landscape of digital advertising, Artificial Intelligence (AI) has emerged as a formidable ally, revolutionizing how businesses engage with their target audiences. At TAG Digital Marketing, we recognize the transformative power of AI and its profound impact on advertising. Google’s strategic integration of AI-driven tools, including Smart Bidding, Responsive Search Ads, and Performance...
How Are You Nurturing Your Leads? Close Prospects With A Streamlined Lead Nurturing Strategy
Did you know that prospects will happily grab a free offer, such as a free pass or a free personal training session? But that is not the same as joining as a paid member. In fact, 80% of new leads never sign up to become a member after grabbing a free pass? And did you...