YouTube Video Advertising
YouTube is one of the biggest advertising platforms in the world, second only to Google in search engine popularity. Billions of users access YouTube monthly, and thousands of hours of content are uploaded daily. Businesses now recognize that consumers are online 24/7. Voice dictation, especially, is one of the most utilized forms of search, and...
To App or Not to App: That is the (Important) Question
Applications – we use them daily, whether we want to check out the weather before heading to work, check emails, get updates from social media, check stocks, or even activate the alarm on our home. Apps make our lives easier and they have become a huge part of our technological world. Some people can’t live...
How Voice Search Shapes Search Behavior
Voice search is a market disruptor and poised to be the new search method for many users moving forward. Voice searches are getting answers in the here and now instantly. And the information given through smartphones and digital personal assistants, such as Alexa and Google Home, come from companies, just like yours. Voice search is...